Sales Made Simple with ActionCOACH


Discover the Secrets of Sales Success: Master the Art & Science of Selling with our 12-Week Online Training Course

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Unleash Your Potential and Drive Your Sales Career Forward



Discover our immersive and transformative 12-Week Sales Training course – carefully crafted to empower you with the skills and mindset of a top-tier sales professional. Prepare to unlock the techniques for seamlessly overcoming objections, and forging genuine connections with your prospects. Say goodbye to cold approaches and embrace the warmth and finesse of effective salesmanship. With our expert guidance and personalised coaching, you’ll navigate the art of sales effortlessly, surpassing targets, and leaving a lasting impact on your clients.

With weekly guidance from your ActionCOACH Jamal Bahormoz and online resources provided by the renowned Brad Sugars (Founder of ActionCOACH), you will move through the programme and take learnings from leading entrepreneurs and business coaches from around the world. The course also features access to useful video content, downloadable resources, and homework in between live one-hour sessions with Toby.

Sales is a process and this 12-Week Masterclass will take you on a journey to becoming a successful sales professional for your career.


What You’ll Receive in the 12-Week Sales Training Course


Embark on a transformative journey with Brad Sugars, a renowned sales expert. Each week, watch captivating videos where Brad shares invaluable insights. Afterwards, meet your dedicated coach from ActionCOACH West Essex for a one-hour session. Together, you’ll review the content, discuss implementation strategies, and receive helpful templates and materials. Experience personalised warmth and guidance as you master the art of sales.

12 Training Sessions

With ActionCOACH Nick Ruddle. Discover the essential strategies of management, how to grow and empower your team and how to elevate your organisation and/or career by becoming an incredible manager.

Online Learning

Training is delivered online by ActionCOACH Founder, Brad Sugars – entrepreneur, author and renowned Business Coach. Content is delivered in a self-learning format and followed up in weekly sessions with ActionCOACH Nick Ruddle.

Downloadable Resources

Gain access to weekly resources, such as workbooks, checklists and planning materials. These items can be saved and used on repeat when actioning your learning in real life.


What you’ll learn within the programme


Session 1: Mindset of a Winning Salesperson

Unleash the power of empathetic selling. In our course, discover how to guide customers effectively by focusing on problem-solving rather than just the product. Your attitude will be the key to building meaningful connections and driving remarkable success.

Session 5: Qualifying Leads

Understand whether your prospects are qualified or an unsuitable fit. This is largely based on your communication strategies and the questions you ask. In this session, you’ll discover the questions that will help you quickly identify whether your lead is qualified.

Session 9: Why Data is Crucial

As a salesperson, understanding data and utilising the tools and platforms within your business will enable you to sell better. Data underlies the process and will enable you to sell way before you even talk to your prospect.


Session 2: The Importance of Positive Beliefs

Every aspect of your communication, from language to actions, reflects your perception of customers. By cultivating positive beliefs, you lay the foundation for building a thriving business.


Session 6: The Ultimate Sales Techniques

Discover the tools, tactics and communication necessities for creating a long-term relationship with your client/customer.

Session 10: Customer Service and Repeat Business

Don’t underestimate the power of excellent customer service. In this session, we’ll explore how your attitude and level of service will result in loyal, long-term customers.

Session 3: Engagement & Communication

The way your customers think and act is reflective of the way you communicate. If you can communicate in a language and style that they understand, you build trust and engagement with your target buyer.

Session 7: Negotiating & Managing Objections

Logic and emotion work on a see-saw and learning how to leverage both with your prospective client will be a game-changer. The effectiveness of your preparations, communications, and bargaining will determine the success of closing a sale.

Session 11: Product positioning

As a salesperson, your role is to help people to make the purchase. The way you position the product and communicate the benefits and features will lay the foundation for their onboarding and enrolment.

Session 4: Finding Prospects and Targeting Buyers

Determine techniques for attracting qualified new or repeat business. Learn how to gain attention, attract leads and how to set yourself above the competition.

Session 8: Understanding Competition

To truly win above the competition, you need to understand them, what they say and what they do. In this session we’ll explore how to get to know your competitors better and how to use this knowledge to your advantage.

Session 12: Processes and Methodology

Sales is built on process and a significant part of this is scripts and tactics. You will learn how to open your customer’s mind and help them to fully understand what you are trying to sell with the support of scripts and processes.

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About Jamal Bahormoz

About Jamal Bahormoz
Jamal has over 35 years of diversified international experience in 6 countries. He started as a field engineer in the Oil industry, then obtained his MBA at Concordia University and worked as a Business Consultant, researcher developer, and Business owner for over 20 years. He is an expert in utilizing the new Innovative Technologies in Business.
Jamal is an excellent designer, troubleshooter, teacher, and Business Coach.
He holds a BEE, MBA, and PhD (c).operations and drive sustainable growth.


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Commonly Asked Questions

These courses are run on a regular basis - please enquire about when the next course starts.

The course includes live group coaching led by Action Coach Toby Pache, with your group coaching session taking place weekly. This means it must be completed within the 12 weeks.

Each week you'll have a 30 minute online learning video that you can access on-demand. These training sessions are led by Action Coach founder, Brad Sugars. the weekly 1 hour live calls will be delivered by Toby Pache, a Certfied Action Coach.

The 12-Week Sales Training programme is designed to help you learn the techniques and processes required to be a highly effective salesperson.

Once a week, you will have the opportunity to watch a 30 minute video presented by Brad Sugars. Following that, you will meet with your coach from ActionCOACH West Essex for a live one hour Zoom call with all the other participants to review the video content and discuss strategies for implementing what you've learned. You will also be provided with templates and supporting materials to aid you in applying your newfound knowledge.